Email Marketing
Contacts, broadcasts, automations, trigger links, and your sending domain. 17 articles.
Contacts and lists
- 2 min read
Import your contacts
Bring your subscribers into Kannlicit from a CSV or Excel file, with consent confirmed for each channel.
- 1 min read
Create a contact list
Group contacts into a list you can use as a broadcast audience or an automation trigger.
- 1 min read
Lists vs segments
Know when to use a static list and when to use a self-updating segment.
Sending
- 2 min read
Build an email in the Email Builder
Design an email visually with blocks, save it as a reusable template, and check its compliance.
- 2 min read
Send your first broadcast
Send a one-time email to a list, now or scheduled, with the three-step broadcast wizard.
- 2 min read
A/B test a subject line
Send two subject or preview variants to a split list and compare how each performed.
- 1 min read
Broadcasts vs Automations: which to use
Choose between a one-time send and an ongoing triggered journey.
Automations
- 2 min read
Build an automation from a template
Launch a proven email journey, like a Welcome Series, from a prebuilt template and make it yours.
- 1 min read
Build an automation from scratch
Build a custom email journey on a blank canvas: pick a trigger, add steps, and activate.
- 1 min read
Automation triggers explained
All 13 conditions that can enroll a contact into an automation, and what each is good for.
- 2 min read
Automation steps explained
The five kinds of steps you can chain inside a journey: emails, waits, branches, splits, and actions.
- 1 min read
Manage enrollments and activation
Control who can enter your automation, whether they can re-enter, and watch their progress.
Trigger links and codes
- 2 min read
What is a trigger link
A short tracking URL that counts clicks, and can enroll the clicking contact into an automation.
- 1 min read
Start an automation with a trigger link
Wire a trigger link to an automation so a click anywhere enrolls the contact into a journey.
- 1 min read
Create and manage discount codes
Create discount codes, track their status and usage, and issue them automatically through automations, while staying on the right side of the inducement rules.
Measurement and setup
- 1 min read
Read your email analytics
Track your email performance with six overview metrics, trend charts, and per-brand or per-location breakdowns.
- 2 min read
Connect your email sending domain
Verify your own domain so your emails come from you (like hello@yourbrand.ca), with DNS records Kannlicit gives you.
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