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Create and manage discount codes
Create discount codes, track their status and usage, and issue them automatically through automations, while staying on the right side of the inducement rules.
Codes with status and usage tracking built in.
The Discount Codes page with codes, statuses, and usage counts
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Open Marketing, then Discount Codes.
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Create a code.
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Track each code's status and usage from this page.
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To issue codes automatically, add the issue a discount code action to an automation step.
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Let a journey hand out the code for you.
Tips and good to know
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Compliance matters most here: under Section 24(1), discounts framed as purchase inducements are restricted. Avoid incentive framing, urgency, contests, and free-item offers in how you present a code.
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The Email Copy generator's Deals type deliberately will not write incentive framing, which keeps your discount emails on the safer side.
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Results from any compliance check are an automated assessment only. Not a legal determination.
Common questions
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