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Create a contact list

Group contacts into a list you can use as a broadcast audience or an automation trigger.

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Lists are the building blocks of your sends.

The list creation flow in Contacts

1
Open Contacts.
2
Create a list and name it for its purpose (for example "Newsletter" or "VIP members").
3
Add contacts to the list.
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A list is a static group you control.

4
Use the list as the audience when sending a broadcast, or as a Joins a list trigger for an automation.

Tips and good to know

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Lists are static: contacts stay until you add or remove them. If you want a group that updates itself by rules, that is a segment.
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Lists are scoped by brand and location, so create them inside the scope where you will send.

Common questions

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