Email MarketingAll plans
Read your email analytics
Track your email performance with six overview metrics, trend charts, and per-brand or per-location breakdowns.
Your email program at a glance.
The Analytics overview with the six metric cards and the trend chart
1
Open Marketing, then Analytics.
2
Read the six overview metrics: Emails Sent, Open Rate, Click Rate, Bounce Rate, Unsubscribe Rate, and Conversion Rate.
3
Study the trend chart of Sent / Opened / Clicked, plus the unsubscribe trend.
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Trends tell you more than single numbers.
4
Open the per-workflow detail to see how an individual automation performs.
5
In multi-brand or multi-location accounts, view "All Brands" or "All Locations" for per-brand and per-location breakdowns.
Tips and good to know
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Filters follow the brand and location selected in your top bar, so if numbers look off, check your scope.
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A rising unsubscribe trend is your early warning to revisit frequency or content.
Common questions
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