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Meta and platform cautions for cannabis content

Understand why Instagram and Facebook are risky for cannabis content and what to keep out of your posts and images.

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Each platform shows its own risk note in the generator.

A social caption result showing the platform risk note

1
Know the baseline: social platforms add their own rules on top of the Cannabis Act. Platform rules are policy, not law, but they decide whether your account survives. Meta (Instagram, Facebook, Threads) is the strictest.
2
On Instagram, Facebook, and Threads, keep these out of captions: pricing, THC%, "shop now" style CTAs, and cannabis hashtags.
3
Keep these off image text too: no pricing, no THC%, no sale-style CTAs, no cannabis hashtags.
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What you leave off the image matters as much as what you put on.

4
Use the platform picker in the Social generator and the Compliance Checker: each platform carries its own risk note and strictness.

Tips and good to know

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In the Compliance Checker and generators, platform-policy flags show in blue, separate from the red and amber Cannabis Act flags. Blue means a platform rule, not a legal issue, so it does not block publishing.
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Meta's automated moderation is unpredictable. Compliant-looking accounts still get flagged, so treat these cautions as risk reduction, not a guarantee.
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The Cannabis Act rules still apply underneath platform policy. The two layers are checked together when you pick a platform.

Common questions

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