Cannabis marketing compliance, built for Canadian retailers
Check social posts, emails, product descriptions, and more against Cannabis Act promotion rules before you hit publish. Kannlicit flags risky passages and suggests compliant rewrites.
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One wrong word can become a violation
The Cannabis Act sets out strict promotion rules in section 17, and the line between informational content and prohibited promotion is easy to cross by accident. Health claims, testimonials, and anything that could appeal to young people are the usual traps.
86.3%
of licensed cannabis firms had at least one compliance violation. Generic AI tools and agencies do not know these rules, which leaves the risk on you.
What the checker scans for
Paste any content or generate it inside Kannlicit, and the checker highlights the specific passages that carry promotion risk, with a suggested compliant rewrite.
Health and therapeutic claims
Statements implying cannabis treats, cures, or relieves a condition. The most common and highest-risk violation under the Cannabis Act.
Testimonials and endorsements
Customer reviews, influencer quotes, and endorsements used to promote a product, which are prohibited promotion.
Appeal to young people
Imagery, tone, or language that could be seen as attractive to minors, including cartoons, slang, and lifestyle framing.
Glamorization and lifestyle appeal
Associating cannabis with glamour, recreation, excitement, vitality, risk, or daring.
Inducements and price promotion
Discounts, contests, giveaways, and other inducements that are restricted or prohibited depending on context and province.
Brand-preference vs informational
Whether content stays within informational and brand-preference promotion to age-gated audiences, rather than general promotion.
Built for Canada, not bolted on
Kannlicit is purpose-built around the Cannabis Act and Canadian retail, not a generic tool with a cannabis filter. Your content and organisation data stays in Canada (Supabase ca-central-1), and the rules are tuned for the federal framework plus provincial nuance.
- check_circleCannabis Act promotion rules
- check_circleProvincial nuance
- check_circleCanadian data residency
- check_circlePurpose-built for retail
Not legal advice. Kannlicit provides automated assessments based on known promotion patterns. A clean result does not guarantee legal compliance. Always have promotional content reviewed by a qualified cannabis regulatory specialist before publishing.
Frequently asked questions
What is cannabis marketing compliance in Canada?
Cannabis marketing in Canada is governed primarily by the federal Cannabis Act, which restricts how licensed sellers can promote cannabis, including bans on health claims, testimonials, appeals to young people, and glamorization. Provinces add their own layers on top. Compliance means keeping every piece of promotional content within these rules.
Does Kannlicit guarantee my content is legally compliant?
No. Kannlicit provides automated assessments based on known Cannabis Act promotion patterns. A "No Obvious Concerns" result does not mean your content is legally compliant. Always consult a qualified cannabis regulatory specialist before publishing promotional content.
What does the compliance checker scan for?
It scans your text for high-risk promotion patterns, including health and therapeutic claims, testimonials and endorsements, appeal to young people, glamorization, and restricted inducements, then highlights the specific passages and suggests compliant rewrites.
Is my data stored in Canada?
Yes. Your content and organisation data is stored in Supabase Canada Central (ca-central-1), a deliberate architectural decision given the regulated nature of the cannabis industry.
Want to create content too? See cannabis content creation.
Publish with confidence
Start a free trial and run your next campaign through the compliance checker before it goes live.
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